If you understand the business relationship between record labels and radio stations, you understand the very essence of the music business. To put it simply, they need each other. A record label needs radio airplay to deliver the music of its artists to an audience of radio listeners. A radio station needs music programming to broadcast to that audience. But of course there’s a little more to it than that. Anyone who is interested in getting their music on the radio must realize that the relationship between these two businesses is complex. Understanding some of the basic issues of record promotion and radio broadcasting will better prepare you for the challenges that await, should you ever attempt to solicit your music to a commercial or non-commercial radio station.

Ambient, downtempo and chill beats from well known and unknown artists. Jul 4, 2009 - 4 min - Uploaded by ThePlatinumpromotionWe service new singles from every major record label in the US, if you have a new record that. National Public Radio (usually shortened to NPR, stylized as npr) is an American privately and publicly funded non-profit membership media organization that serves as. If you'd like to listen to The People's Pharmacy on your local public radio station, but it isn't on the list below, why not contact the program director and request it when you pledge your support? Program directors with questions may contact us at 888-472-3366. Recent shows are also available as a free podcast.

The Record Label Side Radio airplay is traditionally the best way for a record label to get their recorded music heard by the public. The more a song is played on the radio and heard by listeners, the more chance the song has to become a part of the public’s consciousness. If people hear a song often enough to get familiar with it, they may like it and want to buy it—that’s the only reason a record label invests so much time and money to get airplay. It’s a proven marketing tactic that, when successful, leads to billions of dollars in record sales annually. Wwe Raw Theme Song Download.

Although MTV, VH1, and other cable and broadcast television use to be an essential way to get mass exposure for new songs, today only the major labels MAY concentrate on getting such airplay. Obviously this type of video exposure can significantly increase the popularity of a recording artist. However, for most acts today, investing in the type of quality video that the commercial TV and cable broadcasters require is out of reach for most new artists and bands. Any kind of radio airplay creates excitement about a new song, whether is be commercial, non-commercial, Internet, or Satellite radio So, smart music formatted radio stations work closely with the record labels to coordinate promotional events surrounding music releases. Today, Internet promotions, publicity efforts, retail store promotions, and live tours by recording artists each play an important role in supporting the radio airplay a song gets, all with the hopes of creating sales of that record. Radio listener-ship is not what it use to be, even a decade ago, but it still can be a very strong tool used by labels for exposing recorded music product. Seriale Turcesti Subtitrate Romaneste Youtube here.

Social Networking sites like MySpace, Facebook, and even YouTube are used by more and more indie labels and bands to discover new music these days. Anyway, the money from the sales of CDs is a label’s only real source of income. So, until some newer technology comes along to replace the exposure that radios allows, radio airplay of any kind remains a priority for most record labels. But please remember: for independent recording artists putting out their own records, or those signed to small independent labels, getting significant commercial radio airplay can be very difficult and very expensive.

Getting songs played consistently on national commercial radio stations and getting songs aired on non-commercial radio are two different things. Portishead Third Zip Rar Password. Commercial airplay is an effective type of radio airplay, but the costs of promoting songs to commercial radio may be prohibitive to many independent artists and labels.

Opportunities for some radio airplay do exist for independent artists on many commercial stations through local music programs, but such airplay is usually spotty at best. However, many non-commercial radio stations, especially college radio, as well as Internet stations, air independent music on a regular basis. The Radio Side Realizing how record labels need radio airplay is only half the picture. Because record labels and radio stations need each other, let’s take a quick look at the radio side of things before we talk about promotion in greater detail. Record label combatants in the music promotion wars arm themselves with an arsenal of information to convince stations to play their songs.